The Feed Check:
Marketing Strategy
For when you’re doing a lot — but something still isn’t lining up.
A cross-channel marketing strategy that connects your content, channels, and goals.
what it is
You’re visible. You’re active. You’re putting things into the world. But something isn’t clicking.
You might be creating content, running campaigns, building an audience, or maintaining multiple channels — yet the results aren’t lining up with what you’re actually trying to achieve.
This is a fully custom marketing strategy built around what’s actually happening in your business (not theory, templates, or surface-level advice).
What this strategy looks at
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Content
- what you’re putting into the world
- what’s landing vs. what’s not
- where things feel generic, disconnected, or misaligned
Messaging & Communication
- how your ideas are being communicated
- whether your message reflects who you are now
- whether it’s clear, compelling, and actionable
Offers / Products
- what’s being promoted or prioritized
- what’s being overlooked
- how promotion aligns (or doesn’t) with what matters most
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Channels & Platforms
- where you’re showing up
- how each channel is currently being used
- where effort is concentrated — and where opportunities may be underutilized or missing
This helps clarify whether your channels are actually supporting your goals, or just staying busy.
Goals
(as they relate to your business — and therefore your marketing)
- what you’re trying to achieve (revenue, growth, community, visibility, momentum, specific initiatives, or events)
- what you want your marketing to support
- how your content and channels can contribute to those outcomes
Cross-channel alignment
- how content, channels, and messaging work together
- where things break down between platforms
- how your presence connects across social platforms, your website, email marketing, blog content, and long-form channels like YouTube or podcasts
This is about how the pieces connect — or don’t — across the full picture.
If this sounds familiar…
You’re showing up but it’s not landing the way it should. Your marketing feels disconnected from your actual goals. You’re investing time and money but not seeing the return. Your content could belong to almost anyone. People engage but it doesn’t go any deeper. You know something isn’t working — you just can’t tell what or why.
If you’re nodding along to more than a few of these, this is likely a fit.
What’s included:
$2,250 — Fully Custom Marketing Strategy
- A written strategy document (Google Doc) covering cross-channel direction, priorities, and alignment
- Review of your existing platforms and content through the lens of what you’re trying to achieve
- Clear guidance on what to focus on, what to refine, and where things need to shift
- A recorded Loom walkthrough explaining the strategy and how to apply it
- Optional 15–20 minute follow-up call for additional clarity
Timeline: Delivery within 7–10 business days once onboarding and intake are complete.
How it works
Inquiry + Pre-Qual Check — Fill out a short form so we can make sure this is the right fit.
Onboarding + Intake — If we’re aligned you’ll receive a welcome email with intake questions, next steps, and a simple agreement along with your delivery timeline.
Audit + Strategy Build — I’ll review your content, channels, messaging, and digital footprint through the lens of your goals — what you’re trying to achieve, what you want your marketing to support, and where things feel misaligned. From there I’ll build your custom strategy based on what’s working, what’s getting in the way, and what needs to shift.
Delivery — You’ll receive your full strategy document via Google Doc with the Loom walkthrough included.
Use it your way — Implement it yourself, share it with your team, or use it as a foundation for execution support moving forward.
The result is a strategy that connects what you’re doing to your goals — across content, channels, and priorities.
All of it documented in a strategy you can actually use.