The Feed Check:
Marketing Strategy
For when you’re doing a lot — but something still isn’t lining up.
A cross-channel marketing strategy that connects your content, channels, and goals.
what it is
You’re visible. You’re active. You’re putting things into the world.
But something isn’t clicking.
You might be creating content, running campaigns, building an audience, or maintaining multiple channels — yet the results aren’t lining up with what you’re actually trying to achieve.
This is the space this strategy is built for.
Not when nothing exists —
but when something exists, and it’s not working the way it should.
If this sounds familiar…
• We’re showing up, but it’s not landing the way it should.
• Our marketing feels disconnected from our actual goals.
• We’re investing time and money, but we’re not seeing the return.
• Everything looks polished, but it doesn’t feel relatable.
• Our content could belong to almost anyone.
• People engage, but it doesn’t go any deeper.
• It’s not clear who we’re actually talking to.
• We’re getting attention, but it’s not turning into sign-ups, sales, or growth.
• Our messaging changes depending on the platform or moment.
• We know something isn’t working — we just can’t tell what or why.
If you’re nodding along to more than a few of these, this is likely a fit.
What this strategy looks at
This is comprehensive marketing strategy, built around what’s actually happening — not theory.
We look at:
- Content
- what you’re putting into the world
- what’s landing vs. what’s not
- where things feel generic, disconnected, or misaligned
- Channels & Platforms
- where you’re showing up
- how each channel is currently being used
- where effort is concentrated — and where opportunities may be underutilized or missing
This helps clarify whether your channels are actually supporting your goals, or just staying busy.
- Messaging & Communication
- how your ideas are being communicated
- whether your message reflects who you are now
- whether it’s clear, compelling, and actionable
- Goals
(as they relate to your business — and therefore your marketing) - what you’re trying to achieve (revenue, growth, community, visibility, momentum, specific initiatives, or events)
- what you want your marketing to support
- how your content and channels can contribute to those outcomes
- Offers / Products
- what’s being promoted or prioritized
- what’s being overlooked
- how promotion aligns (or doesn’t) with what matters most
- Cross-channel alignment
- how content, channels, and messaging work together
- where things break down between platforms
- how your presence connects across social platforms, your website, email marketing, blog content, and long-form channels like YouTube or podcasts
This is about how the pieces connect — or don’t — across the full picture.
What this isn’t
- This is not content creation
- This is not ongoing management
- This is not brand theory or visual identity work
- This is not operations, finance, or business indexing
- This is not a quick fix or surface-level advice
This is review, strategy, and direction — not execution.
(If you’re looking for hands-on execution or content creation, those are offered separately.)
Why it works
✨ Alignment – Your content should feel like you and work like it’s meant to—this helps you bridge both.
✨ Clarity – Know what to say, why it matters, and how it supports your goals (instead of just filling the feed).
✨ Confidence – No more winging it. You’ll leave with a plan that’s actually built for your brand.
Perfect for you if…
This strategy is a good fit if:
✔️ You’ve outgrown templates, trends, and surface-level advice — and want a strategy that actually fits what you’re doing now
✔️ You’re already creating content and showing up, but something isn’t connecting the way it should
✔️ You have offers, ideas, or initiatives in play — but need a clearer throughline across your marketing
✔️ You want your marketing to feel cohesive and intentional, not scattered or reactive
✔️ You don’t want more noise — you want direction that supports real goals
This is for people who are already doing the work —
and want their marketing to work better with them, not against them.
This isn’t for you if:
✖️ You’re still figuring out your core offer, audience, or brand direction
This work builds on what already exists.
(If you’re still at the “what am I even selling?” stage, a lighter first step may make more sense before a full strategy.)
✖️ You’re looking for full content creation, visuals, or ongoing management
This is strategy and direction — not execution.
(If you want hands-on implementation after this, execution-focused services are available.)
✖️ You’re not ready to look honestly at what’s working — or open to changing what isn’t
This is thoughtful, strategic work built on clarity and decision-making, not comfort.
✖️ You’re hoping for templates, trends, or quick fixes
This isn’t about shortcuts or surface-level advice.
It’s about building a strategy that holds up over time.
This is strategy work — built to connect goals, audience, and marketing decisions — not shortcuts.
How it works
Inquiry + Pre-Qual Check
You’ll start with a short form so we can make sure this is the right fit—and that this strategy will actually support what you’re working toward.
Onboarding + Intake
If we’re aligned, you’ll receive a welcome email with intake questions, next steps, and a simple agreement to get us started—along with your delivery timeline.
Audit + Strategy Build
I’ll review your content, channels, messaging, and digital footprint through the lens of your goals—what you’re trying to achieve, what you want your marketing to support, and where things feel misaligned.
From there, I’ll build your custom strategy based on what’s working, what’s getting in the way, and what needs to shift to better support those outcomes.
Delivery
You’ll receive your full strategy document via Google Doc, with the option to add a Loom walkthrough for additional context and clarity.
Use it your way
Implement it yourself, share it with your team, or use it as a foundation for execution support moving forward.
What you walk away with
You don’t just leave knowing what’s not working.
You leave knowing what to do next — and why.
You’ll walk away with:
- A fully custom, written marketing strategy tailored to your business, your goals, and where you are right now
- Clear direction across content, channels, messaging, and priorities, so everything is working toward the same outcomes
- Platform- and channel-specific insights that show how your marketing is actually functioning as a system
- Defined priorities for content, platforms, and overall marketing efforts, based on what matters most right now
A strategy you can reference, use, and build from — whether you’re executing solo or with a team
Format & Delivery
—what’s included and how it’s delivered
Price $2,250
A fully custom marketing strategy built on your brand, in your voice, and aligned with your goals—reviewed across your content, channels, and messaging to create a clear, connected direction forward.
This includes:
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A written strategy document (Google Doc) covering cross-channel direction, priorities, and alignment
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Review of your existing platforms and content through the lens of what you’re trying to achieve
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Clear guidance on what to focus on, what to refine, and where things need to shift
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A recorded walkthrough explaining the strategy and how to apply it
Timeline:
Delivery typically happens within 7–10 business days once onboarding and intake are complete.
The result is a strategy that connects what you’re doing to your goals — across content, channels, and priorities.
All of it documented in a strategy you can actually use.